Financial Services
Why use SMS Marketing?
SMS marketing has exploded in popularity in recent years. Promotions, offers and news can be sent to customers in an instant. Messages will be received by targeted individuals and, because mobile phones tend to be carried on the person, they will be read with minimal delay. SMS marketing is very cost-effective, working out at a fraction of the cost of a phone call. Its cost is unbeatable when compared with mailers, press or broadcast advertising.
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How SMS marketing can boost your business
- Retention Programme
To retain existing customers, you probably send a retention mailing and follow up those who do not respond with a telephone call closer to their renewal date. Sending a text message a few days before may save you money. The text would follow up on the mailing and drive the customer to call, thereby significantly lowering your outbound call costs with minimal resources.
- Cross Sell and Acquisition Campaigns
SMS marketing can be used to support other marketing initiatives, either as a teaser or as follow-up activity.
- Customer Relationship Management (CRM)
SMS marketing is a very personal and cost-effective way of keeping your customers informed and engaged. SMS Marketing could be systems driven and incorporated at certain key stages in your customer's journey. For instance, a text could be sent automatically when a customer's mortgage has been agreed with the objective of getting the customer to phone in to proceed. This would be good customer service and save your staff having to make several calls to contact the customer.
- Text To Win Competitions
To acquire your customers' renewal dates and mobile numbers, run a Text To Win Competition using a Short Code . For a chance to win a prize, your customers simply text your keyword and their home or motor renewal date to a five figure phone number - and both pieces of information are automatically saved into your private account on our system, ready for exporting.
- Drive Web Traffic
Use SMS marketing to let customers know about new offers or information available online and drive them to your website.
txtlocal's experience in SMS marketing is exceptional. We help companies of all sizes across a wide range of business sectors. Our customers include Lloyds TSB, Range Rover, the Royal Exchange Theatre and many marketing agencies. txtlocal prides itself on its comprehensive, jargon-free service. Our service has been designed to make SMS marketing as easy as possible for businesses and clubs of all sizes.
To manage your own SMS Marketing campaigns using txtlocal's Online SMS Service.
Alternatively, if your want to
outsource your SMS marketing campaign then let
us manage it for you. For more information click
on Bulk SMS.
To discuss your next SMS marketing campaign, call us on 0845 009 3180. |
