Clubs, Pubs & Nightclubs
Why use SMS Marketing?
SMS marketing is the ideal marketing tool for clubs, pubs and other licensed premises. Promotions, offers and news can be sent to customers in an instant. Messages will be received by targeted individuals and, because mobile phones tend to be carried on the person, they will be read with minimal delay. SMS marketing is very cost-effective, working out at a fraction of the cost of a phone call. Its cost is unbeatable when compared with posters, mailers, press or broadcast advertising. |
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Many managers of licensed premises have found for themselves the benefits of using SMS marketing. Two ways of using the service to generate interest prove particularly effective:
- Sales Promotions
Every week or so send your customers information on drinks promotions, quiz nights, bands or other entertainment. You may also like to offer free entry for customers who show staff the promotional text message.
- Lead Generation and Text Club
txtlocal offers a free service to allow you to set up a text club that new members can join by simply texting a keyword to you. See Number Collection for more information.
Why use txtlocal?
txtlocal's experience in SMS marketing is exceptional. We help companies of all sizes across a wide range of business sectors. Our customers include Lloyds TSB, Range Rover, the Royal Exchange Theatre and many marketing agencies. txtlocal prides itself on its comprehensive, jargon-free service. Our service has been designed to make SMS marketing as easy as possible for businesses and clubs of all sizes.
But don't take our word for it:
Mark Hughes, landlord of the Dog and Partridge, Oldham , said: 'Other forms of promotion haven't worked but this has. It's very easy to use and can't really fail. If you stick a letter through a door, it goes in the bin. You put a poster up, it gets ignored. A text message is so immediate and even if your customer decides to delete the message, he's still read it!'
Jimmy Sykes, promoter of the Reading Rooms music venue in Dundee , said: 'I'd rather have 1,000 mobile phone numbers than 1,000 posters! Texts are a lot more personal and they go right to source.
'We find people are happy to provide their mobile phone numbers. In fact, customers often pass the offers on. Those already on the list will show the message to their mates, who then sign up to get the offer themselves.
'It's great! Not only do people invite us to market to them, they feel like they're part of a community, which is exactly what we want for a live music venue.'
To manage your own SMS Marketing campaigns using txtlocal's Online SMS Service.
Alternatively, if your want to
outsource your SMS marketing campaign then let
us manage it for you. For more information click
on Bulk SMS.
To discuss your next SMS marketing campaign, call us on 0845 009 3180. |
