SMS Short Code &
Premium Rate Service
We are currently offering keywords on: 60777
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1. Description
An SMS Short Code is a 5 digit
number (e.g. 60777) like those used by Big Brother.
Due to their ease of use they are excellent for receiving
texts and generating leads from potential prospects.
Short codes can be set up to charge
the customer either their Standard Network Rate or a
Premium Rate SMS of 25p, 50p, £1.00, £1.50,
£3.00 or £5.00.
2. Example Uses
There are hundreds of example uses for Short Codes, here are just a few:
- Lead Generation (e.g. Text ‘INFO’ to 60777 for more information)
Add a short code to your marketing literature and you instantly provide an additional channel for potential customers to respond to. An auto reply text can then be sent back which is quickly followed up with a phone call.
- Income Generation
By setting up the Short Code with a tariff of either 25p, 50p, £1.00, £1.50, £3.00 or £5.00 you can earn revenue from people texting in.
- Text 2 Win
You can run Text 2 Win competitions to either generate mobile numbers for future marketing activity or to earn revenue.
- Voting Competitions
These can be set up and through
the use of our free SMS API
Gateway you can even show the results live
online.
- Ringtones, Wallpapers, Videos, Games etc.
A Premium Rate Short Code combined
with our free Programmer Gateway
can be used to automatically deliver paid for content
directly to the customer phone.
- Store / Branch Finder
A Short Code can be set up where customers can text in their postcode and an automated reply can immediately go back containing details of their closest store and telephone number.
3. Features & Benefits
FEATURE |
BENEFIT |
| Quick
Set Up |
A Shared Short Code can
be set up in 24 hours. A Dedicated Short Code usually
takes about 6 weeks to set up. |
| Email
Notifications |
All incoming texts are
immediately sent to your nominated email address. |
| Private
Inbox |
All incoming texts are
also stored in your Private Inbox which contains
the mobile number, message and time and date of
receipt. This can then be exported to Excel at the
click of a button. |
| Auto
Reply |
For a Standard Rate Short
Code an auto-reply can be set up (and changed as
often as you wish). For a Premium Rate Short Code
the auto-reply is included as it is this message
that is charged at your chosen tariff. |
| WAP
URL |
In conjunction with our SMS
API Gateway you can send back a WAP URL used
for ringtone or other product downloads |
| Online
SMS Service |
With a Short Code you
also get access to our Online
SMS Service so you can use the numbers collected
to run future SMS campaigns. |
| No
Lengthy Contracts |
You can run a Shared
Short Code for either 3, 6 or 12 months. However,
the minimum duration for a Dedicated Short Code
is 12 months. |
4. Demonstration
For a demonstration of the power of Short Codes:
Text ‘BROCHURE’ and your email address to 60777
For example text: ‘brochure sales@txtlocal.com’ to 60777
We will then send you an automated SMS text reply as well as a copy of our Corporate Brochure PDF by email.
*The text costs your Standard Network Rate.
5. Standard Rate Versus Premium Rate SMS Short Codes
A Short Code can be set up to charge the customer either their Standard Network Rate, to text in, or a Premium Rate tariff of 25p, 50p, £1.00, £1.50, £3.00 or £5.00.
If you decide to go for a Premium Rate
Short Code please see Prices
& Revenues to work out what income you could
earn.
6. Shared Versus Dedicated SMS Short Codes
With a Shared Short Code you choose your own unique Keyword but share the number (e.g. 60777) with other companies. With a Dedicated Short Code you own the number and so can create as many Keywords as you like.
Due to the current prices of a Dedicated Short Code (around £11,000) virtually all companies opt for a Shared Short Code.
7. Prices & Revenues
Shared Short Code
For a Shared Short Code and Keyword we charge a set up fee and a monthly fee dependent on your chosen contract term:
Set Up Fee |
£150 |
Monthly Fee |
|
3 Month Contract |
£45 / month |
6 Month Contract |
£35 / month |
12 Month Contract |
£25 / month |
Additional Keywords |
£25 / month |
| All prices are subject to VAT. |
Dedicated Short Code
For a Dedicated Short Code we require a 12 month contract and charge:
Set Up Fee |
£700 |
Monthly Fee |
£850 |
| All prices are subject to VAT. |
Premium Rate Short Code Revenues
Tariff Price (inc. VAT) |
25p |
50p |
£1.00 |
£1.50 |
£3.00 |
£5.00 |
Tariff Price (exc. VAT) |
21.3p |
42.6p |
85.1p |
£1.27 |
£2.55 |
£4.25 |
|
Revenues (not including VAT) |
Vodafone |
6.9p |
23.8p |
56.7p |
90.3p |
£1.88 |
£3.17 |
O2 |
7.1p |
23.3p |
56.5p |
88.3p |
£1.86 |
£3.23 |
Orange |
8.1p |
24p |
57.4p |
89.2p |
£1.86 |
£3.17 |
T-Mobile |
7.6p |
24.9p |
58.5p |
87.9p |
£1.85 |
£3.09 |
Three |
7.6p |
21.9p |
61.8p |
91.2p |
£1.86 |
£3.23 |
Virgin Mobile |
7.6p |
15.1p |
33.3p |
50.4p |
£1.04 |
£1.71 |
All prices are subject to VAT.
8. Next Steps
For more information or to set up a Short Code please phone 0845 009 3180.
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